About Us
Welcome to Lascal USA
At Lascal, we believe parenting should be safer, simpler, and more joyful—every step of the way.
Owned by a Swedish family and operating globally from our base in Hong Kong, Lascal combines Scandinavian design with worldwide innovation. Every product we create is built around real-life parenting needs, blending safety, style, and function to support modern families. From our patented BuggyBoard® to our award-winning KiddyGuard® retractable safety gates, we’re here to make life easier for parents across the U.S. and beyond.
Our Story: Innovation That Supports Real Families
Our journey began in 1986, and since then, we've been on a mission to create entirely new children's nursery equipment and improve existing ones. In 1999, we launched a brand-new product called BuggyBoard®, a stand-on platform that attaches to a stroller or pram for an older sibling to stand on. In 2001, we introduced the unique retractable children's barrier known as KiddyGuard®. Both products are now sold worldwide. Later, we introduced the Lascal m1Carrier with a focus on providing a carrier that offers the healthiest support without any compromises, thanks to the unique M-Seat. Additionally, it features the best forward-facing position. With our distinctive range of top-notch products, we address the real needs of parents and caregivers while ensuring the safety and security of children in their environment remain paramount.
Designed in Sweden, Built for Everyday Life
All Lascal products are designed by expert Swedish designers and protected by full or partial patents. We put high-quality materials and intuitive design first—so that every product performs flawlessly in real-world parenting situations.
Our m1 Carrier, for example, was designed to offer the healthiest possible support for babies in all three carrying positions, including a forward-facing option that doesn’t compromise comfort or safety. With thoughtful features like the M-Seat and breathable ergonomic padding, it's a true game-changer for active families.
What We Stand For
At Lascal, three values guide everything we make:
Safety First
We don’t just meet global safety standards—we aim to exceed them. Every product undergoes rigorous testing to ensure it delivers maximum security and peace of mind.
Simplicity
Parenting is complicated. Your gear shouldn’t be. We design everything to be intuitive, user-friendly, and easy to integrate into your daily routine.
Functionality Meets Design
We believe smart solutions should also look and feel great. Our Scandinavian-inspired designs are clean, modern, and built to last.
Trusted Worldwide, Loved by U.S. Families
Lascal products are available through a dedicated network of distributors and retail partners across the United States. From coast to coast, American families trust us to deliver innovative gear that keeps kids safe and parents confident.
We’re proud to be part of your journey—whether you're heading to the park, babywearing at home, or managing two kids on the move.
At Lascal, our mission is simple: to help parents feel more supported, confident, and safe as they care for their children. Whether you're using the BuggyBoard®, the KiddyGuard®, or our m1 Carrier, we hope our products bring you more freedom and fewer worries.
Joran Lundh
President