Our Story: How Lascal Became a Trusted Name in Baby Gear
At Lascal, innovation has always been at the heart of everything we do. Since the late 1980s, we’ve been designing products that help families move through the world more safely, comfortably, and confidently. Our goal? To make life a little easier for parents—and a lot more fun for kids.
From our globally popular BuggyBoard® to our sleek KiddyGuard® retractable safety gates, we’ve built a reputation for creating smart solutions that blend safety, simplicity, and Swedish design. Today, Lascal is trusted by parents across the United States and in over 50 countries worldwide.
— 1986 — Where It All Began
Lascal was founded in Sweden by designer and entrepreneur Joran Lundh, who, after selling his first company, saw a gap in the market for functional, safe, and stylish children’s products. With his wife and newborn child as daily inspiration, Joran focused on reimagining everyday baby gear to better support families like his.
— 1991 — A Whole New Way to Ride
We designed and launched the first-ever ride-on board, the KiddyBoard™, right from Sweden. At the time, this was a completely new concept—and not everyone was convinced. But while retailers hesitated, parents embraced it. The idea of giving toddlers a place to stand on the back of a stroller took off, and our invention paved the way for a new category of stroller accessories.
— 1999 — Enter the BuggyBoard®
We took everything we learned from the KiddyBoard™ and launched the BuggyBoard®—a modern, upgraded version that attached easily to almost any stroller. With colorful standing surfaces and a kid-friendly design, the BuggyBoard® quickly became a global bestseller.
That same year, we introduced KiddyGuard®, our game-changing retractable baby gate. Unlike traditional gates, KiddyGuard® rolled away into a slim housing when not in use—perfect for modern homes with limited space.
— 2000–2006 — Growing Fast
We continued to refine our baby gate line, launching the KiddyGuard® 800, a more advanced and streamlined model. Around the same time, we debuted the first version of the m1Carrier™, designed to deliver healthier support in all carry positions, including forward-facing. While popular globally, production of this model ended due to a patent dispute.
— 2007–2009 — Global Expansion and a U.S. Favorite
With demand rising around the world, Lascal opened operations in Hong Kong while keeping our Swedish design team fully involved. We launched the BuggyBoard® Mini™—a smaller, lighter version ideal for compact strollers—and introduced the Easy-Fit connector system, making our ride-on boards even more universal.
— 2010–2013 — A New Era of Safety Gates
We rolled out three new safety gates:
- KiddyGuard® Avant™ – sleek, strong, and fully retractable with a locking timer
- KiddyGuard® Accent™ – the same great safety with a modern aluminum design
- KiddyGuard® Assure™ – a streamlined version for simple, effective home safety
Each gate met strict U.S. and European safety standards, offering peace of mind for growing families.
— 2014–2015 — Flexibility Meets Comfort
We launched the BuggyBoard® Saddle™, an optional seat that attaches to the BuggyBoard® Maxi™, giving toddlers the choice to sit or stand. In 2015, the BuggyBoard® Maxi+™ was introduced with the Saddle included as standard—an ideal solution for tired toddlers and long days out.
— 2017–2021 — Focus on Active Families
We developed two new products with the needs of modern families in mind:
m1Carrier™ – Featuring our exclusive Infant M-Seat for optimal newborn support and the patented Hip-Zip™ for ergonomic forward-facing use.
m1Buggy™ – Designed for children up to 48 kg total (including the BuggyBoard®), with extra legroom and adjustable handles for taller parents.
Both were rigorously tested to meet U.S. and European safety regulations. While the pandemic delayed their launch, these products reflect our continued commitment to quality and innovation.
— Looking Ahead
From the original KiddyBoard™ to today’s BuggyBoard® Maxi+™, and from our trusted KiddyGuard® line to the cutting-edge m1Carrier™, Lascal has always believed in creating products that solve real problems for real parents.
We’re proud to support families across the U.S. with baby gear that puts safety, style, and convenience first. And as we continue to innovate, we remain focused on the moments that matter most: the walks, the outings, the stories, and the everyday adventures that make parenting so rewarding
on the next chapter of our story, helping parents and children experience the joy of smooth, safe, and stylish travel, home safety, and babywearing together.
Stay tuned for the latest in Lascal's ongoing commitment to quality and innovation in baby products.
Lascal USA—Supporting parents. Protecting children. Simplifying life.